2015 SOCS Media Day a Big Success

Skin of Color Society

Media Day in Manhattan

"From the Scientific to the Sensational in Skin of Color!"

Inaugural Skin of Color Society Media Day a Big Success!

From the Scientific to the Sensational in Skin of Color” captured high interest from several national magazine editors and beauty bloggers in a “double-header” event in NYC.

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Drs. McMichael & Desai

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(L-R) Drs. Babar Rao, Nada Elbuluk, Maritza Perez, Marta Rendon, Amy McMichael, Seemal Desai, and Andrew Alexis

The Skin of Color Society successfully presented its first Media Day, “From the Scientific to the Sensational in Skin of Color,” geared for  national magazine editors and beauty bloggers on December 8, 2015 in New York City. This exciting and informative event offered media  participants the opportunity to learn about a wide array of hot topics in skin of color  dermatology from SOCS experts at a “Hot Topics  Breakfast” followed by desksides at magazine offices around Manhattan. The following SOCS members participated: SOCS President Amy McMichael MD; SOCS Immediate Past President Marta Rendon, MD; SOCS Secretary-Treasurer Seemal Desai, MD; SOCS Board Member Babar Rao, MD, Andrew Alexis, MD, MPH; Maritza Perez, MD, and Nada Elbuluk, MD.

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Drs. Rendon & Rao with Cosmopolitan Associate Beauty Editor Lauren Balsamo

Drs. Desai, Perez, Elbuluk & McMichael

Drs. Desai, Perez, Elbuluk & McMichael

Hot Topics Breakfast media guests included editors and writers from: Seventeen Magazine, Beauty in the Bag, Cutis, Cosmetic Dermatology, HAPPI, Brown Girl Gumbo, ChicBusyMom, Skinects V-VI, Plastic Surgery Practice News, among other guests. The event, held at the Gansevoort Park Avenue Hotel, gave beauty bloggers and editors the opportunity to hear fascinating, content-rich presentations by all three teams, and participate in a lively Q & A that addressed pigmentation and  hair disorders, cosmetic issues, skin cancer, micro-needling, and other issues of special concern to skin of color.

After the breakfast event, the expert pairs visited several offices to meet with beauty editors, including the following magazines: Elle, O, The Oprah Magazine, Essence, Good Housekeeping, Parents, American Baby and Parents Latina Magazines, Cosmopolitan, MORE, Latina, along with Skype/telephone interviews with Modern Aesthetics/ Practical Dermatology and Black Enterprise, followed by interviews with the No-Nonsense Beauty Blog.


The 2015 Media Day was made possible through the support of:

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The Skin of Color Society Media Day took place on Tuesday, December 8, 2015

SOCS experts were paired as follows, covering the following topics:

Team 1: Untangling Myths and Truths about Hair and Skin Disorders in Skin of Color
presented by Drs. Amy McMichael and Seemal Desai

Amy McMichael, MD

Amy McMichael, MD
Professor & Chair, Department of Dermatology, Wake Forest Baptist Health Medical Center

Seemal R. Desai, MD, FAAD

Seemal R. Desai, MD, FAAD
President & Medical Director, Innovative Dermatology / Clinical Assistant Professor of Dermatology, University of Texas Southwestern




 Early detection, accurate diagnoses and safety-first treatment make all the difference in the course of hair and pigmentary disorders in people with skin of color. However, when it comes to properly recognizing and treating these hair and skin disorders, there are many prevailing myths and misconceptions, which our experts will clarify.

Team 2: Beautiful, Healthy and Safe! A Close-up on Advances and Key Considerations in Cosmetic Treatments for Skin of Color
presented by Drs. Marta Rendon and Babar Rao

Marta I. Rendon, MD

Marta I. Rendon, MD
Founder Skin Care Research, Medical Director, Rendon Center for Dermatology / Clinical Associate Professor, Department of Dermatology, University of Miami School of Medicine

Babar K. Rao, MD

Babar K. Rao, MD
Founder and Director of Raodermatology NY, NJ, CA / Clinical Professor of Dermatology, Rutgers-Robert Wood Johnson Medical School / Clinical Associate Professor, Weill Cornell Medical School

These are exciting times in aesthetic, surgical and medical dermatology, as there are many cutting-edge procedures, treatments and products available to help correct, repair, rejuvenate and improve the overall appearance and health of the skin.  However, in patients with skin of color, there are inherent risks and complications that must be factored into any treatment plan. Our dermatologic experts, with their highly specialized training in skin of color, anatomy and physiology, will help shed light on the benefits and risks of various cosmetic treatments for dermatologic conditions in darker skin types.


 Team 3: Trends, Surprises and Controversies in Skin Cancer and Pigmentary Disorders in Melanin-Rich Skin

presented by Drs. Maritza Perez, Nada Elbuluk and Andrew Alexis

Andrew F. Alexis, MD, MPH

Andrew F. Alexis, MD, MPH
Chair, Department of Dermatology, Mount Sinai St. Luke’s & Mount Sinai Roosevelt / Associate Professor of Dermatology, Icahn School of Medicine at Mount Sinai

Maritza Perez, MD

Maritza Perez, MD
Director of Cosmetic Dermatology, St. Luke’s Roosevelt Medical Center / Associate Director of Procedural Dermatology, Beth Israel Medical Center / Clinical Associate Professor of Dermatology, Mount Sinai Icahn School of Medicine

Nada Elbuluk, MD, MSc, FAAD

Nada Elbuluk, MD, MSc, FAAD
Assistant Professor of Dermatology at Ronald O. Perelman Department of Dermatology, NYU Langone Department of Dermatology

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Did You Know

Skin of color patients comprise the majority in California, New Mexico and Texas…and soon will be the majority in Arizona, Nevada, Georgia, New York and Florida.

By 2042, more than 50% of the US population will have skin of color.